Cravens & Associates, Inc. represents over 60 years experience in the sales and marketing of insurance products. The majority of this period was spent in direct prospecting and sales to individuals, with a total of 3 years in agency management and 5 years as a national marketing director for two large annuity companies.

In 1978 we first purchased a computer and software program to facilitate the marketing of insurance products. It became apparent to us that the use of the computer in retirement planning and insurance sales was the wave of the future. Since that time we have done a great deal of marketing through the extensive use of spreadsheet programs. We found that this allowed us to make sophisticated presentations, increase the size of our cases and the ratio of our closings. Using our programs, we have consistently been among the leaders in sales with every company for which we sold product.

Today, we’ve made the decision to use our experience and spend our time creating user-friendly software programs as practical tools to be used by agents in the actually selling of insurance and annuity products.